Every year, Norwood gifts its top customers a bottle of Top Dog, a custom vintage handpicked by Andrew and Stuart Eason, the owners of Norwood.

Product: Custom anniversary wine packaging
Print Specifications: UV printing technology, RFID technology integration
Design Elements: Light-up packaging with Top Dog branding and custom artwork

This annual tradition not only celebrates their love of wine but also their friendly rivalry. Each year, one brother selects the wine—typically a full-bodied red from the Marananga region of the Barossa—and designs a label that playfully highlights an unfortunate experience of the other. The label features two mascots: Big Dog (Andrew) and Little Dog (Stuart). As for who the real “Top Dog” is, well, that’s for you to decide.

To mark the 6th anniversary of Top Dog, Norwood partnered with the CSIRO to create a truly unique, state-of-the-art wine pack. In line with Norwood’s tradition of innovation in packaging design, this special edition incorporates advanced technology, including flexible electronics and radio frequency identification (RFID), allowing the pack to light up when activated. This project is a showcase of the future of print technology, seamlessly combining tradition with cutting-edge innovation.

The Top Dog x CSIRO anniversary packaging is about more than just wine—it’s about the impact. It exemplifies Norwood’s dedication to pushing the limits of packaging and print, making it as remarkable as the vintage inside.


Looking to create standout packaging solutions for your brand? We specialise in custom packaging that combines innovative design with cutting-edge technology to create a lasting impact. Whether it’s light-up wine packaging or other creative solutions, at Norwood, we bring bold concepts to life.

Want to find out more?
CALL +613 8796 9300 | EMAIL customercare@norwood.com.au

Related Products & Services

Commercial Printing

Industrial Design

Packaging Design